Pay Per Click (PPC)
Pay Per Click is using the paid advertisement on search engines to maximize your reach using keywords to target customers. PPC can be a quick boost to your company’s revenue flow as well placed ads can target interested customers instantly. The PPC campaign is usually a first step in online marketing as it is a fast way to see return on investment but it is important not to rely solely on PPC to drive in your customer base. Almost every industry could benefit from PPC as it is important for your digital marketing campaign to reach as far and wide as you can to capture your relevant audience.